Akolade

Social Media in Government Conference

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Akolade is excited to bring you the newest event in our SM4Gov series, the Social Media in Government Conference coming in Melbourne on November 10th -12th, 2014.

This year's conference aims to address the ‘Wild West’ of Social Media in the Public Sector by offering strategies to develop a more sophisticated and nuanced approach in online communication exchanges. In offering strategies to enhance the engagement and responsiveness of the citizen-participatory model, this conference will help to re-shape and re-resource the Public Sector’s social media presence to more successfully engage into the future.

The end goal of building a more positive interactive relationship with online communities will be achieved through discussing credibility concerns to humanise Government, identifying essential language requirements, how to build a strong ‘brand’ in a highly industrialised society and new technological possibilities.

Key Benefits of attending:

  • Assess new social media tools and techniques to better engage with the community
  • Strategies to better tailor your social media communication plans to invite a more positive dialogue
  • How to manage risk, discover new approaches and leverage opportunities to build a more comprehensive online community
  • Techniques and tips to better shape, resource and sustain national stories and your social media presence
  • Build an integrated, transparent and participatory engagement strategy

Have a look at the programme with sessions covering:

- Engaging in the right ways
- Establish trust and greater responsiveness
- Crisis management through greater transparency
- Tailoring social media campaigns
- And much more

 


What our past delegates had to say:

"Very useful conference. Good range of speakers and industries represented, and a lot of useful information gained"
Marketing Manager,
NSW Trade and Investment

"It's great to be able to hear what other Government agencies are doing in social media, and be able to learn and borrow ideas"
Assistant Director,
Australian Taxation Office

"Great conference, very ueful. A number of takeaways to think about for our department"
Communications Officer,
Australian Securities and Investments Commission